GoPro Joins Mustang Challenge as Official On-board Camera Supplier

March 10, 2009

Tooele, UT—(10 March 2009) – The world’s #1 selling on-board motorsports camera company, GoPro, has signed on as the “Official On-board Camera Supplier” of the Ford Racing Mustang Challenge. GoPro Camera joins an established list of name-brand Series Partners for Mustang Challenge including Ford Racing, Miller Motorsports Park, BFGoodrich Tires, and HD Theater.

After delivering all the drama and excitement of the 2008 season directly into High-Definition homes nationwide with the WHY WE RACE: THE MUSTANG CHALLENGE series on HD Theater, Mustang Challenge is poised in 2009 to deliver even more content on a regular basis to consumers online.

GoPro’s market-leading Motorsports HERO and Motorsports HERO WIDE on-board video cameras will be filming on all of the competing Ford Racing Mustangs, allowing for incredible on-board angles that will bring the action to fans via the web. Compass360, another Mustang Challenge partner, will be responsible for editing and presenting the footage captured on the GoPro cameras.

“GoPro is fired up and honored that the Ford Racing Mustang Challenge Series has chosen our industry-leading line of on-board cameras to document their race season,” said GoPro founder and CEO, Nicholas Woodman.

“With several GoPro cameras mounted on every car…it’s going to be some exciting footage for the fans to enjoy online. And it’s a terrific way to demonstrate the high performance of our cameras. The same $199 GoPro camera you can buy at PEP BOYS or http://www.goprocamera.com to run on your street car or motorcycle will be used on these incredible Ford Racing Mustangs. Very cool.”

Perfect for the Ford Racing Mustang Challenge Series, GoPro recently introduced its new 170 degree wide-angle lens Motorsports HERO Wide camera, which dramatically shows more viewing area and more racing excitement than any other on-board camera. It’s also smaller, lighter, and more convenient than any other camera on the market, for a fraction of the cost. Suggested retail is $199.

“The Ford Racing Mustang Challenge is thrilled to have GoPro as the Official Camera of the 2009 season,” said Jamie Slone, Sales and Marketing Director of the Ford Racing Mustang Challenge. “The Motorsports HERO camera is perfect for our racers because it is so simple to use; they can place it anywhere and the video quality is terrific. We will use the Motorsports HERO to capture some great racing action this year that will be available on both the GoPro and http://www.mustangchallenge.com websites.”

“We’ve been impressed with the amazing footage these little GoPros deliver,“ noted Karl Thomson, Managing Partner at Compass360. “We’re going to create a number of short four- or five-minute features each race weekend, and these cameras are going to be a big help in catching all the action! We can place them pretty much anywhere we want which should make for some awesome camera angles.“

The partnership will also see Mustang Challenge become a retailer for GoPro, with the series bringing inventory to race meetings as well as selling the innovative video capturing devices online. Mustang Challenge will stage 8 race weekends in 2009, including 5 race meetings in support of Grand-Am Rolex Sports Car Series events.

The Motorsports HERO Wide is bundled with mounting accessories for cars, motorcycles, motorsports helmets, boats, planes, and other powersports activities. Retailing for $199.99, the Motorsports HERO Wide is available at motorsports-related stores such as track shops, Yamaha dealers, Cycle Gear stores, PEP BOYS automotive stores, and online at http://www.goprocamera.com.Visit the GoPro website to see sample video and photos shot with GoPro’s exciting on-board cameras.

GoPro is the world’s leading manufacturer of ultra-convenient wearable and gear mountable digital cameras for consumer activities including outdoor sports and motorsports. Since 2004, GoPro has been designing cameras and accessories that make it easy for people to capture images and video during their favorite activities. Its products include the patented HERO line of shockproof/waterproof wearable cameras and gear-attachment devices.

For additional information: http://www.goprocamera.com

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